Even though we are now well into the 21st century, the western world is experiencing a phenomenal growth in the use of ‘Alternative Medicine’ (AltMed). Despite the lack of evidence, many educated, middle-class people are turning their backs on proven treatments, sometimes paying the ultimate price. In this most scientific of ages, why is this happening?

The book leads the reader gently into the murky world of AltMed; what it is, the arguments used to encourage its use and how to counter them. It discusses the risks involved, particularly for those who are seriously ill. It also exposes how these poorly trained practitioners attack anyone who challenges their flawed beliefs and the lucrative trade it generates.