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Live video marketing is one of the hottest trends in the industry right now.
Video marketing has been popular for a while now, but recently there’s been a move to live streaming.
There’s something about the immediacy of live video that people just can’t get enough up. Being part of a live stream feels like you’re in an exclusive club.
Brands like NFL and Dunkin’ Donuts have used live streaming to bring fresh new content to their followers. It’s a trend for a reason. 80% of customers prefer live video to blog posts.
It’s easy to do with all the platforms like YouTube, Facebook Live, and Periscope. Other social media networks, like Snapchat and Instagram, have also added live video functionality.
There’s only one problem: Live video is scary.
Via Jeff Domansky
Neil Patel has practical advice about making live video work for you.