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Rescooped by Dennis Swender from consumer psychology
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Why your content isn't king any more

Why your content isn't king any more | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

"Content isn't king and it hasn't been for some time. There's a new ruler in town. Content isn't king and it hasn't been for some time. There's a new ruler in town ..."


Via Leona Ungerer
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Rescooped by Dennis Swender from consumer psychology
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Why does attention matter? | WARC

Why does attention matter? | WARC | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

"Attention is, supposedly, very important for advertising to function, but according to Facebook's planners that idea is outdated and in need of shaking up ..."

©


Via Leona Ungerer
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Rescooped by Dennis Swender from Business Improvement
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The 10 Laws of Visual Content Marketing - Updated 

The 10 Laws of Visual Content Marketing - Updated  | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
When we published the new laws of visual content in March 2015, brands were just waking up to the power of visual content. Unfortunately, far too many good brands were getting it wrong. Yes, they were experimenting and learning through trial and error, but we wanted to remove the guesswork. So, we put together the …

Via Daniel Watson
Ian Berry's curator insight, November 20, 2017 7:32 PM
Lot of valuable insights in this to help make online more meaningful. I suspect will help next big thing which I predict is a revolution in in person
Rescooped by Dennis Swender from Technology in Business Today
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Free Images for Blogs and Marketing (39 sites)

Free Images for Blogs and Marketing (39 sites) | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Free images for blogs and marketers. I have collected a bunch of sites that give you free images for commercial use. Check it out regularly as we add sites

Via TechinBiz
Everett Bowes's curator insight, July 10, 2017 4:15 AM

Great resources, especially Pixabay which I use daily.

Everett Bowes's curator insight, July 10, 2017 4:15 AM

Great resources, especially Pixabay which I use daily.

Oskar Almazan's curator insight, November 1, 2017 8:13 AM
En marketing, a great image is often a key component of the message. Constant need for pictures can dig deep into your pocket when using stock photography. If you want a particular image, then it makes sense to pay for the stock images as it will be a lot cheaper than to hire a photographer. What to do when you need images all the time, but their marketing lifespan can be measured only in days, maybe hours? Images for Facebook posts, email newsletters, individual slides in presentations that you use only once… Paying 10 or 20 dollars per image for these adds up. So where do you get free images? I have collected a bunch of sites that give you exactly that… free images for commercial use.
 
Rescooped by Dennis Swender from Mastering Facebook, Google+, Twitter
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The Evolution of Social Platforms and Their Influence on Daily Life

The Evolution of Social Platforms and Their Influence on Daily Life | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Social Media use is on the rise. Is it a good thing or a bad thing? What do you think?

Via THE OFFICIAL ANDREASCY, massimo facchinetti
THE OFFICIAL ANDREASCY's curator insight, November 30, 2016 4:09 PM

How the evolution of social platforms is changing our daily lives.

Andreas Christodoulou's curator insight, December 1, 2016 11:50 AM
Social Networking evolution!
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Fast Facts Social Media In 2016

Fast Facts Social Media In 2016 | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Learn the essential industy strategies to excel at social media management and marketing in 2016.
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Rescooped by Dennis Swender from visualizing social media
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New Data: Which Popular Media Sites Succeed With Certain Audiences? [infographic]

New Data: Which Popular Media Sites Succeed With Certain Audiences? [infographic] | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology?

 

To determine the top publishers, we used BuzzSumo to retrieve the sharing metrics on more than 30,000 relevant articles between May 2014 and April 2015 relating to the five verticals mentioned above. In total, these articles earned more than 58 million social shares. We used BuzzSumo to retrieve the top 1,000 articles in each vertical that were published between May 4, 2015 and April 30, 2015 as well.

 

With this data, we identified the 10 publishers in each vertical with the highest number of total shares -- and learned a lot about content promotion along the way. In this post, we’ll walk you through six key takeaways from our findings that'll help you maximize outreach during your next promotions cycle...


Via Jeff Domansky, Marco Favero, Lauren Moss
Jeff Domansky's curator insight, June 4, 2015 11:19 AM

Check out new data on which domains have the most engaged audiences, and learn six key takeaways that'll help you maximize outreach during your next promotions cycle. Marketing and advertising alert.

Diana Andone's curator insight, June 5, 2015 1:34 PM

Very insightful and somehow expected

Rescooped by Dennis Swender from visualizing social media
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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


Via Lauren Moss
Marco Favero's curator insight, April 22, 2015 5:40 AM

aggiungi la tua intuizione ...

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All You Need Is Fun: Gamify Your Business [Infographic]

All You Need Is Fun: Gamify Your Business [Infographic] | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
All You Need Is Fun: How To Gamify Your Business [Infographic] image Top5Gamification. Be sure to get your customers in the game too. Reports show that only 31% of consumers are using online communities to engage ...

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, January 6, 2015 10:31 AM

Would that it were so. I LIKE the idea of this infographic - that gamification is easy. I haven't found that to be the case, but like the idea. Our websites and content marketing must become more game-like to create the communities and engagement needed to develop ROI.

In my experience gamifying takes commitment, time and resources. You fail much more than you succeed at first, so patience is also needed. That said the social / mobile web is a "gamers" paradise.

Meaning the more your content creates social reinforcement, fun and joy the better. One of your 2015 goals should be either to gamify outright or find little ways to make interacting with your site / company / brand more game-like. That I agree with :). M

Rescooped by Dennis Swender from South African Social Networking News
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14 Amazingly Free Stock Photo Websites

14 Amazingly Free Stock Photo Websites | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be.

As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo. Even when you can find free stock photos, most are low resolution, watermarked, blurry and, at best, uninspired.

Lucky for you, there are a few ways to access high-quality stock photos without any hassle or significant cost.

Here's a lovingly curated list of the world's best free stock photo websites for designers, business owners and anyone else...


Via Jeff Domansky, Kenneth Carnesi,JD, imaginetsa
Jeff Domansky's curator insight, October 23, 2014 11:04 PM

Casey Ark highlights 14 free stock photo sources. Highly recommended for bloggers, marketers and content marketing pros 10/10


Thanks to Doug Hall for sharing this article.

wow-a2z's curator insight, October 24, 2014 2:06 PM

So useful for bloggers

Austin Musgrove's curator insight, October 27, 2014 4:59 PM

Images are important to use throughout a websites content but finding great photos can eat-up a lot of time.  Images help attract reader attention by breaking up text and providing visualization.  Adding images will improve also your SEO if a targeted keyword is included into the alt text.  I found the fourteen websites listed above to be extremely useful resources, which I will definitely be of use in the near future! 

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These email best practices will get you noticed

These email best practices will get you noticed | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Do you know that more than 122 billion emails are sent every hour? In marketing, this mind-boggling number means two things:
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Rescooped by Dennis Swender from SOCIAL MEDIA, what we think about!
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26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.

 

Have you noticed more photos on social networks?

Do you have a visual component as part of your social media marketing strategy?

 

Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?


Via Martin Gysler
malek's curator insight, April 3, 2013 9:02 AM

As the newest research on social media suggests a picture is worth even more than a thousand words when it comes to strengthening your company’s brand.

HiddenValleyRVPark.com's curator insight, April 17, 2013 11:31 PM

Love these ideas.

Rocky Mountain RV and Marine's comment, April 23, 2013 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
Rescooped by Dennis Swender from Creative teaching and learning
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Hey, Google, Alexa, Siri and higher ed

Hey, Google, Alexa, Siri and higher ed | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

"The growing use of voice search and virtual digital assistants will have an increasing impact on how we deliver, search for and market higher education ..."

©

 


Via Leona Ungerer
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Rescooped by Dennis Swender from Best of the Best Blog Scoops
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12 Ways to Elevate Your Personal Brand in 2018

12 Ways to Elevate Your Personal Brand in 2018 | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Tips you can use next year to build your brand.

Via Best Blog Scoops
Best Blog Scoops's curator insight, March 1, 2018 9:48 AM

If you're working on kicking it up a notch in 2018, being clear with your personal brand is imperative. When done right, you are able to establish yourself as an authority, create an authentic voice and attract business through transparency and expertise.

Rescooped by Dennis Swender from Social Media, Marketing y Gestión de Comunidades en la Web Social
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7 things to do when a blog post goes viral

7 things to do when a blog post goes viral | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Got viral content? You need a response plan. Here are 7 things to do when a blog post goes viral.

Via Juan Jesús Baño Egea
António Coutinho's comment, October 24, 2017 6:46 AM
Felicitaciones! :)
António Coutinho's curator insight, October 24, 2017 6:47 AM

Check out Juan #52.

Rescooped by Dennis Swender from Mastering Facebook, Google+, Twitter
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Surprising Findings on Social Media Usage

Surprising Findings on Social Media Usage | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Studies by Nielson and Sprout Social confirm what we already know: Social Media usage continues to evolve. There are some surprising findin

Via janlgordon, massimo facchinetti
janlgordon's curator insight, April 10, 2017 10:27 PM

I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.

 

The biggest audience on social media is not millennials after all.

 

The Changing Landscape in Marketing Online

 

People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.

 

Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.

 

Here's what caught my attention:

 

  • The use of social media differs according to the type of platform that is used. For example, on Facebook 178.8 million users log on with their smart phone in the U.S.

 

  • Depending on the nature of the social network, the nature of the users also changes. They will interact in different ways with brands.

 

  • Generations also have differences. Millenials are most likely to follow a business to gather information about them and to be entertained. Gen X'rs tend to follow for promotions, and Baby Boomers follow for promotions and information.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image copyright: 123rf.

 

Read full article here: http://ow.ly/JS2q30aKxiL

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, April 11, 2017 4:19 PM
thank you @massimo facchinetti
Rescooped by Dennis Swender from Curation, Social Business and Beyond
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Ultimate Social Media Tips and Tools [Infographic]

Ultimate Social Media Tips and Tools [Infographic] | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
This infographic is choc full of Social Media tips, tools and fun facts, along with hints on best posting times. File this away as a handy resource!

Via janlgordon
janlgordon's comment, October 14, 2016 10:41 AM
Thank you @BOUTELOUP Jean-Paul @Techgeeker & @DISHRUS :-)
janlgordon's comment, October 17, 2016 10:40 AM
Thank you @Chris Carter & @Bonnie Bracey Sutton :-)
janlgordon's comment, October 18, 2016 10:46 AM
Thank you @MiniTool Software :-)
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Own a Websites or Blog? Or Want One?

Own a Websites or Blog? Or Want One? | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Must Reads For Owners of Websites and Blogs.
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Rescooped by Dennis Swender from All things communication
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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?


Via Lauren Moss, aufaitLibrarian
Andrew Nachison's curator insight, March 11, 2015 8:08 AM

Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did.

Nedko Aldev's curator insight, March 12, 2015 6:45 AM

 

166
Scott Wachtel's curator insight, March 13, 2015 3:50 PM
Interesting Data for brand amanagment
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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.

Via Deanna Dahlsad
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Iceberg Pages: A Universe Beneath Your Site - Doktor Spinn

Iceberg Pages: A Universe Beneath Your Site - Doktor Spinn | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

Have you ever heard of iceberg pages? They are pages that you have created but may not automatically want to display in your menu section. However, they play a vital role, especially with search engines.

Jerry has done an excellent job at showing examples with his own website. My favorite? The one about special events.

Read and bookmark, it's pure gold!


The article is at http://doktorspinn.com/2014/11/06/iceberg-pages/


------------------


Cendrine Marrouat

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Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC] - AllTwitter

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC] - AllTwitter | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]
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Rescooped by Dennis Swender from SOCIAL MEDIA, what we think about!
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The Failure Of Social Media

The Failure Of Social Media | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
Retro Social Media's comment, April 22, 2013 9:40 AM
61% is a big percentage...
Tentronix NZ's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
Joshua OCock's curator insight, March 12, 2013 8:20 AM

Social media vital toolkit. 101 golden nuggets in 8 chapters.

Ian Cleary's comment, April 1, 2013 12:24 PM
Hey Martin, thanks for sharing!
Ian Cleary's curator insight, May 23, 2013 5:14 AM

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