Distance Learning, mLearning, Digital Education, Technology

By Mark Boulton:

“Whitespace,” or “negative space” is the space between elements in a composition. More specifically, the space between major elements in a composition is “macro whitespace.” Micro whitespace, is—yes, you’ve guessed it—the space between smaller elements: between list items, between a caption and an image, or between words and letters. The itty-bitty stuff.

So what does whitespace do?

See and hear a 5-minute video of a real person using your site or app. It's super fast, and totally free.

Usability testing—the process of evaluating a site or product’s usability by letting real people try it—has been around for decades. Initially, it was so expensive and complex that only big companies could afford it. In fact, our cofounder Dave was first introduced to usability testing while working at Apple. When he saw how valuable testing was, he wanted to find a way to make it available to everyone.