Distance Learning, mLearning, Digital Education, Technology
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Rescooped by Dennis Swender from Mastering Facebook, Google+, Twitter
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Surprising Findings on Social Media Usage

Surprising Findings on Social Media Usage | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Studies by Nielson and Sprout Social confirm what we already know: Social Media usage continues to evolve. There are some surprising findin

Via janlgordon, massimo facchinetti
janlgordon's curator insight, April 10, 2017 10:27 PM

I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.

 

The biggest audience on social media is not millennials after all.

 

The Changing Landscape in Marketing Online

 

People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.

 

Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.

 

Here's what caught my attention:

 

  • The use of social media differs according to the type of platform that is used. For example, on Facebook 178.8 million users log on with their smart phone in the U.S.

 

  • Depending on the nature of the social network, the nature of the users also changes. They will interact in different ways with brands.

 

  • Generations also have differences. Millenials are most likely to follow a business to gather information about them and to be entertained. Gen X'rs tend to follow for promotions, and Baby Boomers follow for promotions and information.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image copyright: 123rf.

 

Read full article here: http://ow.ly/JS2q30aKxiL

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, April 11, 2017 4:19 PM
thank you @massimo facchinetti
Rescooped by Dennis Swender from Curation, Social Business and Beyond
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Ultimate Social Media Tips and Tools [Infographic]

Ultimate Social Media Tips and Tools [Infographic] | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
This infographic is choc full of Social Media tips, tools and fun facts, along with hints on best posting times. File this away as a handy resource!

Via janlgordon
janlgordon's comment, October 14, 2016 10:41 AM
Thank you @BOUTELOUP Jean-Paul @Techgeeker & @DISHRUS :-)
janlgordon's comment, October 17, 2016 10:40 AM
Thank you @Chris Carter & @Bonnie Bracey Sutton :-)
janlgordon's comment, October 18, 2016 10:46 AM
Thank you @MiniTool Software :-)
Rescooped by Dennis Swender from All things communication
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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?


Via Lauren Moss, aufaitLibrarian
Andrew Nachison's curator insight, March 11, 2015 8:08 AM

Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did.

Nedko Aldev's curator insight, March 12, 2015 6:45 AM

 

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Scott Wachtel's curator insight, March 13, 2015 3:50 PM
Interesting Data for brand amanagment
Rescooped by Dennis Swender from A Marketing Mix
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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.

Via Deanna Dahlsad
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Rescooped by Dennis Swender from Mastering Facebook, Google+, Twitter
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The Evolution of Social Platforms and Their Influence on Daily Life

The Evolution of Social Platforms and Their Influence on Daily Life | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Social Media use is on the rise. Is it a good thing or a bad thing? What do you think?

Via THE OFFICIAL ANDREASCY, massimo facchinetti
THE OFFICIAL ANDREASCY's curator insight, November 30, 2016 4:09 PM

How the evolution of social platforms is changing our daily lives.

Andreas Christodoulou's curator insight, December 1, 2016 11:50 AM
Social Networking evolution!
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Fast Facts Social Media In 2016

Fast Facts Social Media In 2016 | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Learn the essential industy strategies to excel at social media management and marketing in 2016.
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Rescooped by Dennis Swender from visualizing social media
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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


Via Lauren Moss
Marco Favero's curator insight, April 22, 2015 5:40 AM

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