Studies by Nielson and Sprout Social confirm what we already know: Social Media usage continues to evolve. There are some surprising findin
Via janlgordon, massimo facchinetti
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janlgordon's comment,
October 14, 2016 10:41 AM
Thank you @BOUTELOUP Jean-Paul @Techgeeker & @DISHRUS :-)
Andrew Nachison's curator insight,
March 11, 2015 8:08 AM
Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did. |
THE OFFICIAL ANDREASCY's curator insight,
November 30, 2016 4:09 PM
How the evolution of social platforms is changing our daily lives. |
I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.
The biggest audience on social media is not millennials after all.
The Changing Landscape in Marketing Online
People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.
Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image copyright: 123rf.
Read full article here: http://ow.ly/JS2q30aKxiL
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