This study shares the insights about the world of social media marketing from more than 1,800 marketing professionals.
Via Farid Mheir
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ED 262 Research, Reference & Resource Skills
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Dennis Swender
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WHY IT MATTERS: social media remains one of the main components of digital transformation. Facebook remains the dominant player as evidenced by this survey of mostly small and medium businesses. Nevertheless, it shows that companies need to automate and dedicate resources to produce and manage content, which remains a challenge.