ED 262 Research, Reference & Resource Skills

Monstrous amounts of data

1. In the 1990s researchers from the Max Planck Institute in Berlin conducted what seemed like routine man-in-the-street interviews: they asked pedestrians to tell them, off the tops of their heads, the names of German businesses. Led by the psychologist Gerd Gigerenzer, the researchers then constructed a stock portfolio made up of companies mentioned by …