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Educational Leadership
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Leadership within education is always a challenge, but in the rapidly changing technology landscape we now work in, it seems even more daunting. I've collected some interesting reflections on educational leadership here. Enjoy!
Curated by
Peter Mellow
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Scoop.it!
By tracking prospective pupils’ digital footprints, schools can make calculated decisions about their admissions outreach—for a price. 
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Four tips for strengthening your brand in a tech fad-obsessed landscape
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Deakin University's Trevor McCandless analysed the marketing materials in government, Catholic and independent schools for his PhD thesis to see how these represented "the schools' best guess at what parents find attractive for their children".
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With increasingly sophisticated data, universities are constantly courting prospective attendees.
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