5 Things to know before you start your Doctor's Blog  | Global Health, Fitness and Medical Issues | Scoop.it
From www.patientpop.com - December 27, 2019 7:25 AM

You should cover hot topics on your doctor blog, but there are a few things you should know before doing so.

 

Writing about a hot medical topic such as the Zika virus, Ebola, or vaccinations is a great way to drive traffic to your doctor's blog. It can also help further your professional brand if you submit the post to a medical publication.

 

However, there are several things to know before taking a stance in a heated debate. Here’s a guide to help you better understand how to navigate controversial topics.

 

5 tips to cover hot medical topics on your doctor blog:

Don’t be afraid to share your opinion

 

Patients turn to your blog to see what you think about healthcare issues everyone is talking about. 

 

Your blog is part of your healthcare marketing plan, so offending your patients is the last thing you want. However, when dealing with hot medical topics, you need to share your true thoughts.

 

For your blog to add value, you can’t simply restate the opinions of each side — you need to be open and honest with your views.

 

Share facts from reputable sources

In the midst of medical controversy, patients want to separate fact from fiction.

 

Stick to relevant, quality sources such as government websites, medical journals, and studies conducted by well-known companies and nonprofits. 

 
Never use a statistic unless you can find its primary source — i.e. the original place it was cited — and only include timely information.
 
Present something new

People don’t want to keep re-reading versions of the same blog post.

 

Draw patients to your doctor blog by offering unique information on the hot medical topic they haven’t seen before. Write on an angle that hasn’t been discussed, clear up common misconceptions, or use this opportunity to explain the topic at hand in a manner patients can easily understand.

 

Offering up something different is great marketing for doctors because it shows the unique value you have to offer. 

 

Expect backlash

Everyone isn’t going to love every post on your doctor blog, and that’s OK.

 

When you write on a hot topic, speaking your truth is the most important thing. As long as you feel confident in your stance — and support it with credible information — that’s what matters most.

 

If you receive backlash, take it in stride. Respect the fact that people have opinions different from yours — even if they are not medically sound — and take the high road.

 

It’s OK to change your mind

Taking a stance on an issue now doesn’t mean you can’t change your mind later. In fact, authenticity is the best online marketing for doctors.

 

If in a few months or years you decide you actually agree with the other side, it’s fine to change your tune. Simply update your blog post to reflect your new beliefs and share the reason for your change of heart — for example, if new data was released.

 

Read More: https://www.patientpop.com/blog/marketing/content-social-media-marketing/blogging-age-zika/


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