I think it’s going to be a slow process, but ultimately, the truth prevails. Runners will find they don’t need to drink as much as they thought they did. Performances are actually improved when they drink to thirst and they don’t become waterlogged because they overdrank. I don’t know what industry is going to do. I don’t know if they’re going to completely ignore it, and continue on their merry way, promoting overdrinking. Or they might just attack me, but I don’t think that’s a really good way to go about it, because that will just draw more attention to it and more people will read the facts and more people will realize where the truth lies.