![Five focus areas for successful multiplatform storytelling [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/8QxA670eHV8xt3HZGau4uDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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Transmedia: Storytelling for the Digital Age
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+11 today
a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
The Guardian: "Now is a great time to be a content creator, producer and owner. Debbie Mason explains the rewards of a joined-up digital world" ... 
Henrik Safegaard - Cloneartist's curator insight,
May 4, 2014 8:03 AM
If our media was still an inward, analogue society of public service networks, Breaking Bad could never have been made, let alone exploited to global success and acclaim. Scandinavian dramas such as The Killing and The Bridge would never have become international hits, or remade across other borders. Click to read this interesting article.
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The Digital Rocking Chair's insight:
Nuno Bernardo: "As the habits of audiences continue to evolve from traditional to digital platforms like the internet, tablets and smartphones, content producers also need to commit their resources to understanding these platforms and the ways in which audiences can engage with content through them."
Bill L Watson's curator insight,
February 16, 2015 10:03 PM
Was talking about this yesterday. Good insights.
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The Digital Rocking Chair's insight:
Ron Mwangaguhunga: "With the success of the "Salinger" synergistic multiplatform strategy, we take a look at the ways filmmakers are telling stories with games, apps, books, and graphic novels."
Jeni Mawter's curator insight,
September 15, 2013 12:49 AM
No going back. Multiple platforms all the way ...
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The Digital Rocking Chair's insight:
Gary Hayes: "TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?"
Aliette de Villeneuve's curator insight,
August 29, 2013 4:00 AM
Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’?
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Mike Jones: "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around; cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"
The Digital Rocking Chair's insight:
This post is full of interesting nuggets of information. From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.
Henrik Safegaard - Cloneartist's curator insight,
January 28, 2013 5:21 AM
Very interesting reading - 
Katie Frank's curator insight,
January 28, 2013 2:15 PM
Integrated writing, many modes for writers today.
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![Maya Zuckerman on creating an immersive storyworld [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/jCGNKMEZkYuFnrHIxCcp2Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Maya Zuckerman: "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"
The Digital Rocking Chair's insight:
Designing the transmedia strategy for The Fifth Sacred Thing. Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds
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Sara Bozanic: "Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?"
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Anna Heim: "LA-based entertainment studio The Shadow Gang (TSG) is launching a multi-platform content distribution engine titled Galahad, the company announced today. Aimed at transmedia storytellers, the platform will be officially introduced during the StoryWorld Conference + Expo, which is taking place in Hollywood until October 19" ...
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Jason Konopinski: "[Transmedia] transcends a single medium by taking the notion of breaking up a narrative arc into multiple discrete chunks or installments and spreading those disparate ideas or story chunks across multiple media platforms."
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Miller Medeiros and David Vale: "The interactive world is constantly changing, and the number of different devices that connect it all is growing every year. The problem that arises is that there are no rules for the game."
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Sparrow Hall: "A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference" ...
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Peter Gutierrez: "When Andy Plemmons, a progressive media specialist at David C. Barrow Elementary in Athens, GA, was asked to help create a set of interdisciplinary lessons for fifth graders to learn about September 11, 2001, he naturally took a transmedia approach."
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The Digital Rocking Chair's insight:
Jay Bushman: "Whether you call it transmedia, crossmedia or multi-platform content development, here's what you need to know."
Patricia Stitson's curator insight,
September 9, 2015 4:21 PM
Transitioning from user manual to a digital learning ecosystem? Have you considered how to differentiate across platforms or are you trying to duplicated the same information? What can be gleaned from transmedia storytelling to make even the most technical training interesting and available?
Jeni Mawter's curator insight,
September 10, 2015 12:21 AM
It's all about your reader/audience stepping into your story.
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The Digital Rocking Chair's insight:
Michael Idato: "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...
Nicoletta Gay's curator insight,
April 12, 2014 6:10 AM
"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."
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The Digital Rocking Chair's insight:
"Multiplatform gurus Jeff Gomez, Erinrose Sullivan, Eric Huang and Ingrid Kopp tell MediaCity's [Simon] Staffans their visions" ...
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The Digital Rocking Chair's insight:
Danielle Desjardins: "In this new interconnected and heavily cluttered media context, the first thing broadcasters must do is come up with a formula that will enable their content to rise above all the noise" ...
Richard Stadler's curator insight,
September 10, 2013 5:20 AM
Incentivise your staff at all levels to push tech sales (they cost less)
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The Digital Rocking Chair's insight:
Film4 Team: "In a UK first, A Field In England was released on UK TV, in cinemas, and on Blu-ray, DVD and VoD simultaneously on Friday 5th July. So what happened? Did the audience prove they would always go for the cheapest option? Or would different audiences choose different platforms for different reasons? Let’s take a closer look" …
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: "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."
The Digital Rocking Chair's insight:
Although more crossmedia than transmedia, this article contains some interesting points for those who include mobile in their multiplatform projects.
Dolly Bhasin 's curator insight,
January 27, 2013 10:43 PM
"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”
Dolly Bhasin 's curator insight,
January 27, 2013 11:04 PM
"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. 
Matmi's curator insight,
January 29, 2013 6:38 AM
A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.
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![Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/EoMOBDAo-7OHElxY3w4GBzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Gunther Sonnenfeld: "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...
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Cecilia Kang: "Kids spend more time than ever in front of screens beyond the living room television. Advertisers have responded with sophisticated ad campaigns that can start on the TV and then move to apps, social media sites and online games" ...
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![The buzz on Buzzy Bee [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/-ipuU1mJFgF6g1AsGKh9ITl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Buzzy Bee is taking to the airwaves, and soon you’ll be able to join him. Fiona Milburn sat down with William McKegg, the creative director behind Buzzy Bee, to find out how Lion Rock Ventures has developed a multiplatform storytelling world around this iconic Kiwi toy."
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James Martin: "What does it mean to be a transmedia producer today? How do you launch projects? Are broadcasters ready?"
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Ari Karpel: "There is an 'Annoying Orange' videogame, T-shirts sold in JCPenney, and now a Cartoon Network series, debuting Monday, June 11. The original Annoying Orange web series is still going strong, with more than 1.4 billion YouTube views, 2.4 million subscribers, and a whopping 153 episodes so far."
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![So You Want to be a Multi-Platform Content Creator? Here Are 6 Expert Tips [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/7bD__2qDFXpNtk0PDLWegTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Audience steps up in next generation of TV storytelling [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/0a8guIf-Dow77I3S_mOjJjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/FQE-Wt80Y6H4UX-qj6U70jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Simon Staffans: "We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for."