Angry Birds: Casual Gaming to Transmedia Franchise? | Transmedia: Storytelling for the Digital Age | Scoop.it
To analyze the potential of Angry Birds, I’m going to first look at what Rovio (by design or happenstance) did right, and then consider what it needs to do in order to create a franchise that can be extended and sustained beyond the core game...

 

[Why do some ideas take-off?  Is it just luck?  This article answers some of those questions in relation to the success of Angry Birds.]