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Scoop.it!
The Digital Rocking Chair's insight:
Christine Weitbrecht: "The marketing campaign for Catching Fire kicked off at the beginning of 2013, and over the course of the last months, we’ve been treated to increasing amounts of content from the THG world" ... 
Scoop.it!
With rich media, we aimed to integrate the strength from all media to create maximum exposure for the film.
[A detailed look at the promotional campaign for "The Smurfs" in 3D]
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![[Transmedia Case Study] How Barbie & Ken Were Reunited by Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/L-Ro8v9e2Ms3mFq7U-YKTDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Take a look behind the scenes at how Mattel reunited its iconic doll couple with a marketing campaign that heavily utilized social media.
[This is an excellent look at how Mattel used transmedia storytelling to engage fans in Ken & Barbie's worlds.]
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Transmedia - what schools should be thinking about doing.