Transmedia Storytelling Around the World: Christine Weitbrecht | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.transmedia-storytelling-berlin.de - February 1, 2012 8:45 PM

"[...] if done right, transmedia storytelling can enrich our experience of entertainment immensely, and can help us sift through the infinite amount of content competing for our attention."