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Scoop.it!
The Digital Rocking Chair's insight:
Christine Weitbrecht: "Game of Thrones is unlike many others series in that it is on-air only for a few weeks each year, meaning that the show’s producers face a very particular dilemma: Keep fan passion and interest going for the rest of the year when other shows and content are competing for the fans’ attention." 
Scoop.it!
The Digital Rocking Chair's insight:
Christine Weitbrecht: "I just got back from my very first SXSW conference in Austin, Texas, and it was simply amazing and invigorating. SXSW vibrated with great minds, great talents, great projects, and great conversations. This conference is where the good stuff happens, and where people do and think cutting-edge. If you’re interested in social and/or digital media, this is the conference you should attend. It’s not cheap, but it is absolutely worth its money!"
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Scoop.it!
The Digital Rocking Chair's insight:
Christine Weitbrecht: "As some of you may have gathered from my Twitter feed, I was back at SXSW this year. Just like last year, my time at SXSW has been incredibly inspirational and educational, and there are a few key entertainment trends that I would like to share with you."
Jeni Mawter's curator insight,
March 31, 2015 10:16 PM
Audience immersion and ownership are crucial. |
"...the producer’s creativity allowed them to run a campaign that was relatively simple in design, yet still brought about meaningful interactions even for the most involved super-fans; interactions, that let fans live through important and magical experiences straight from the world of Game of Thrones. "