MIT Open Documentary Lab:: "In the second part in this series, Elaine McMillion talks about her work, mainly focusing on her interactive documentary Hollow, a “hybrid community participatory project and interactive documentary” that uses HTML5 to depict a West Virginia community via video, photography, soundscapes and interactive data."
add your insight...
You need to have an understanding of user experience and narrative.
Mc Million about storytelling: "As an interactive storyteller, you need to have an understanding of user experience, design and coding, but most importantly you have to understand what makes a strong narrative. [...] So while it’s helpful to understand the technology, it’s essential to understand how stories are consumed, generated, shared, repurposed and controlled by online audiences. I think it’s important for an interactive storyteller to give up a level of control and work with your team to discuss the number of ways a story should and could be told. Some stories are best told through video, while others may be more powerful through audio and photos [...]"