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Scoop.it!
A reporter walks into a marketing agency and a “branded journalist” is born. Biserka Anderson: The bottom line is that to stand out in the glut of online voices, a branded newsroom needs to meet three conditions: It has to be open, transparent and rigorous; it has to adhere to journalistic values; and it has to embrace technological innovation [...] 
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Scoop.it!
"An anonymous undercover reporter for Al Jazeera has captured the Syrian uprising in a first-of-its-kind-documentary — recorded on an iPhone."
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