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Scooped by The Digital Rocking Chair |
Tom George's curator insight,
May 10, 2016 8:31 PM
Pure genius! Most of us are not in the entertainment business. But what does great entertainment and story telling have to do with great marketing. Answer. Everything.
A very smart play from Disney. You can use this strategy in your business. If you are creative and come up with a plan. If you need some ideas just ask.
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Michael Cavna: "Disney is thinking so far beyond sequels — first with its Marvel Cinematic Universe, next with its Star Wars galaxies — that it is now fully, successfully engaging viewers across interlocking narratives. Each time a film like “Civil War” can land with audiences — building upon and/or introducing a dozen key characters — the universe can move not just linearly, but also multilaterally."