Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.tstoryteller.com - December 2, 2011 2:11 PM

The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy. The questions that the narrative designer or transmedia storyteller asks herself are...