[Transmedia Case Study] How Barbie & Ken Were Reunited by Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it
From mashable.com - November 3, 2011 2:43 PM
Take a look behind the scenes at how Mattel reunited its iconic doll couple with a marketing campaign that heavily utilized social media.

 

[This is an excellent look at how Mattel used transmedia storytelling to engage fans in Ken & Barbie's worlds.]