Transmedia: Storytelling for the Digital Age

Dr. Chester Elijah Branch:  "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"

Gianluca Fiorelli:  "Transmedia is a powerful, immersive and fans-generating machine, because it creates better than other narrative strategies a strong emotional bond between a Brand and its audience."

Femke Wolting:  "Video games, apps, infographics—new media is increasingly breaking down cinema's four walls, working in tandem with a film to build a more immersive, multidisciplinary experience for viewers (or "users"). But how do moviemakers tell one cohesive story across so many different platforms?"