Welcome to Transmedia: Storytelling for the Digital Age …
Here, you'll not only find articles on the many facets of transmedia storytelling, but also articles exploring the creative and technical achievements of individual platforms. If you would like to know more about my approach to curating this topic, then please follow the title link to Scoop.it's Lord of Curation Series. I really enjoy your support and hope you find the articles that I share as interesting and useful as I do.
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For those who saw this the first time through - and those who wish they had.
In an open letter to JJ Abrams, ad agency Sincerely Truman offers some advice to the future Star Wars director on various storytelling elements that he can use to improve his movies. This article is interesting for two reasons: 1. It's about Star Wars, and
2. It shows how an ad agency, by tapping into consumer demographics, has created a list of things that the public wants to see in their Star Wars movies. In short, Star Wars is being treated like a product, which the director has to shape into a form that is more palatable to audiences. In short, marketing is affecting storytelling.