Welcome to Transmedia: Storytelling for the Digital Age …
Here, you'll not only find articles on the many facets of transmedia storytelling, but also articles exploring the creative and technical achievements of individual platforms. If you would like to know more about my approach to curating this topic, then please follow the title link to Scoop.it's Lord of Curation Series. I really enjoy your support and hope you find the articles that I share as interesting and useful as I do.
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Bushman's 3 keys is a great article because there is compelling psychology underlying all of them. My favorite of Bushman's three keys are 2 and 3. Key 2 is setting and keeping expectations. However innovative your project, he speaks to the importance of creating rhythms and patterns so the audience can develop expectations. From a neuro-cognitive perspective, the brain seeks patterns and derives pleasure and comfort from finding a structure and therefore can anticipate with pleasure new developments rather than feel frustrated. In Key 3, Bushman says trust your team. We often see articles about how you can't control your audience, but few about the same for the internal team. Controlling people takes a lot of effort and at the end, nobody's happy. Key 3 indicates how well Bushman has inspired his people and established team purpose and affiliation so that they can further the project with autonomy, increasing, no doubt, their own emotional investment it the characters and the project's success. I would argue that right after having a good story comes having a good leader to achieve success.