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The Digital Rocking Chair's insight:
Pitching plays an important part in getting creative works off the ground. Alex Alexander, connected entertainment officer (CEO) and founder of FourTwelve (412) in Australia, shares some tips for crafting a successful pitch with Transmedia NZ's Fiona Milburn. 
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The Digital Rocking Chair's insight:
Simon Staffans: "If I had a euro for every time I’ve heard someone lambaste a buyer, a producer, a commissioner or a head of programming for ”not getting it”, I would have … well, quite a few euros" ...
Insight Narrator's curator insight,
December 11, 2013 8:30 AM
Couldn't agree more about the need to give direction and purpose. No longer can communicators get away with leaving the gaps for the audience to fill for themselves. You need to answer the question, define the desired outcome and map out the journey warts and all.
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The Digital Rocking Chair's insight:
Simon Staffans: "There are as many different approaches [to audience engagement] as there are projects, but here are three major lines of approach" ...
Carmenne Kalyaniwala's curator insight,
October 21, 2013 3:20 AM
How to engage audience effectively for one's digital audience
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"Now that the National Film Board of Canada is not the only big player in the game of transmedia storytelling (outside of the branding world, of course), the Tribeca Film Institute, Mozilla and more are eager to put their money and support behind transmedia storytelling"
The Digital Rocking Chair's insight:
Tips from one of the industry's masters ....
Brad Tollefson's curator insight,
April 22, 2013 6:38 PM
The work leverages the strengths of each medium it uses.
It’s also important for creators to place within each expression of the story a marker of some sort that will lead the audience to the next medium. This can be done subtly, within the context of the story, but some aspect of the interface will also need to more overtly tell us how to get to the rest of the presentation. Fail to do that well, and you’re audience (or as I prefer to call them, participants) won’t be able to enjoy the complete work... 
Debbie Elicksen 's comment,
May 1, 2013 10:44 AM
Fantastic point, Brad. The web is there to foster participation. Love it.
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Nuno Bernardo: "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...
The Digital Rocking Chair's insight:
Some great advice ....
Luca Brigada's curator insight,
March 16, 2013 2:25 PM
"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors. My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"
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Mike Springer: "Before he was a big game hunter, before he was a deep-sea fisherman, Ernest Hemingway was a craftsman who would rise very early in the morning and write."
The Digital Rocking Chair's insight:
This one's for writers everywhere ...
Luca Brigada's curator insight,
March 12, 2013 6:49 AM
I began this travel of storytelling with Hemingway never wrote a treatise on the art of writing fiction. He did, however, leave behind a great many passages in letters, articles and books with opinions and advice on writing. First rule: To get started, write one true sentence.
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Startup Weekend Transmedia: "Transmedia is fundamentally about leveraging multiple platforms and mediums to tell a story or build an interactive experience. In most cases, projects require the collaboration of people with very different skill sets and specific expertise" ...
The Digital Rocking Chair's insight:
Six great tips for the transmedia producer:
Jeni Mawter's curator insight,
February 11, 2013 8:31 PM
I'd add a Number 7. Don't forget The Story! 
Josette Williams's curator insight,
February 15, 2013 1:10 PM
What is Transmedia and how your business can implement it to leverage your marketing.
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Jay Bushman: "I’m going to answer two questions in one post. Warning - Long and boring historical content about some of the crap I’ve done" ...
The Digital Rocking Chair's insight:
"[...] the way you get into transmedia is that you decide to get into transmedia." This is an excellent post ... and not the least bit boring. You should read. You might also like to read more about Jay Bushman's work on The Lizzie Bennet Diaries by following the links over at the LBD Tumblr.
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: "Design methodology for creating participatory transmedia stories."
The Digital Rocking Chair's insight:
Another great resource from Robert Pratten's
Anne-Claire Goyet's curator insight,
January 17, 2013 6:11 AM
Avec des Lego, c'est tout de suite plus amusant ! 
Dolly Bhasin 's curator insight,
January 22, 2013 10:13 PM
A very useful approach for launching new brands and creating a buzz about a new product!
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Michael Rundle: "How do you make a video game? Sometimes the answer seems simple: you don't."
The Digital Rocking Chair's insight:
A great one for that list of New Year's Resolutions.
Maria Claudia Londoño D's curator insight,
January 4, 2013 9:34 AM
Very useful tips fon parents,teachers...young developers... 
Louise Robinson-Lay's curator insight,
January 4, 2013 3:44 PM
This would be a great learning activity.
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Simon Britton: "Starting this week, MediaWave presents a multi-part series on the state of Transmedia collaborations in Australia" ...
The Digital Rocking Chair's insight:
This is an interesting set of articles aimed at traditional screen content creators thinking of moving into the digital space with transmedia storytelling:
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Simon Staffans: "Now broadcasters expect projects to have cross- or transmedia elements, how can producers be prepared? Look no further" ...
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"It's template time! Get yourself the free film production documents that every production needs but are surprisingly hard to find. Enjoy responsibly!" Via siobhan-o-flynn
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The Digital Rocking Chair's insight:
Steve Ramos: 'The creators of "Indie Game: The Movie" found success with their Kickstarter-funded, self-distributed Sundance hit. They recently posted an exhaustive case study on how they did it and discuss the highlights here' ...
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Krishna Stott: "What’s your batting average for getting transmedia commissions to greenlight?"
The Digital Rocking Chair's insight:
You might also like to check out Krishna Stott's previous post: How Do Successful Media Producers Connect With Modern Audiences?
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The Digital Rocking Chair's insight:
Katie Carman-Lehach: "The IFP Independent Filmmaker Conference’s “Blitz Wisdom” panels are quick, TED-like talks from filmmakers and folks in the industry discussing their projects and/or offering tips and pointers. [...] Here are Broderick’s seven key ways your audience can be utilized to help your independent project" ...
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John Vaskis: "Setting up a gaming crowdfunding campaign is easy. Creating a successful one that reaches its fullest potential takes some more effort though — think of it as the difference between beating Halo on Normal and Difficult."
The Digital Rocking Chair's insight:
Good advice for anyone thinking of running a crowdfunding campaign.
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Andrea Phillips: "They say that running a Kickstarter is a full-time job. That's a pretty big overstatement as far as I can tell, but running a Kickstarter does in fact take a big investment of time, and sometimes of money, as well" ...
The Digital Rocking Chair's insight:
An interesting look behind the scenes of a current kickstarter campaign, The Daring Adventures of Captain Lucy Smokeheart.
Henrik Safegaard - Cloneartist's curator insight,
March 6, 2013 2:22 AM
Kickstarter - you have heard about it - watch how it can work for a person here. 
David Collet's curator insight,
March 7, 2013 12:12 AM
OK. So this one appeals to me sense of fun. And... who knows. You might be part of something great.
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Mike Vogel: "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...
The Digital Rocking Chair's insight:
Some great tips on utilizing Social TV techniques for smaller transmedia projects.
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Nuno Bernardo: "Extending or crossing stories to different media and platforms is not a recent activity. [...] However, the way in which audiences consume content has evolved, and the media experience is no longer defined by the device it is consumed on."
The Digital Rocking Chair's insight:
Nuno Bernardo is a multiplatform producer & head of beActive Media. If you're not familiar with beActive's work, you should definitely check them out. They are currently celebrating 10 years of transmedia production.
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Simon Staffans: 'During the eight years I’ve been working in the television format field, I’ve nearly lost track of all the people who’ve claimed they were going to ”disrupt television”' ...
The Digital Rocking Chair's insight:
There's a lot of interest in television at the moment ... I guess it's because of all the great storytelling to be found there ... if you know where to look, that is :)
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![Creative Code [innovating story-driven technology] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/s-0M5ghjf482HYB3eYzQYzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Lance Weiler: "Developing an understanding of code is a valuable skill. In fact its now a 21st century storytelling reality. While it’s not critical for you to rush off and learn how to code, it wouldn’t hurt to become more familiar with the terminology, process and realities of producing digital / interactive projects."
The Digital Rocking Chair's insight:
This post contains a great list of resources for transmedia practitioners.
Angela Antle's curator insight,
January 9, 2013 8:42 AM
This post contains a great list of resources for transmedia practitioners. And a link to Lance Weiler's Text of Light website....enjoy!
Dolly Bhasin 's curator insight,
January 9, 2013 10:34 PM
21st century storytelling is all about creative use of technology and publishing in multiple mediums with seamless navigation and using the power of each medium effectively! 
Parker Donat's curator insight,
January 22, 2013 8:45 PM
Lance Weiler describes the blend of story and technology and how to get started in transmedia. Great story stuff!
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Mike Vogel: "Transmedia is going to get big in 2013, which means lots of opportunity for independent transmedia producers. Here are five ways to stay relevant as audiences embrace transmedia" ...
The Digital Rocking Chair's insight:
Some very "down to earth" advice.
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“I’m fascinated by end credits,” said Colvard. “They’re so revealing. They’re fascinating in that filmmakers use them to continue the story….there’s so much more information there.”
The Digital Rocking Chair's insight:
A fascinating piece of advice.
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XHIBITOR: "With the amount of time we spend online it’s no surprise that traditional narratives are morphing into a more web-friendly format" ...
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![Stepping up for the win [Pitching Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/6fIlNqb_5MMhbGjXK-643Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Shows the artistry & skill of planning, coordination and development that enables the audience to experience a story across multiple media platforms. You have to have something solid to make a good pitch.
What a great little model/template for not only pitching but developing a compelling presentation! I have stored this away for future reference.