Hugh Hart: "The makers of docs in contention for Oscar nominations talk about activating audiences after they leave the theater."
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
The Digital Rocking Chair's insight:
A look at HBO's strategy for brand extensions and audience engagement in the social media space. 
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Tobias Buckell's "How I used Kickstarter to reboot a book series, and my career (and maybe my life?
The Digital Rocking Chair's insight:
A great sharing of information and experience.
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![Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/EoMOBDAo-7OHElxY3w4GBzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Gunther Sonnenfeld: "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...
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Christine Erickson: "If you were wondering how a horse got on the plane, or what it’s like to film with Jackson, Air New Zealand has released a behind-the-scenes look at the making of its latest in-flight safety video."
Matt Williams's curator insight,
March 20, 2016 9:29 PM
Public Perception of OHS- "Even if you fly with us regularly, please pay attention to the safety features of this aircraft, as it may be different..." We've all heard it so many times. Raise your hand if you listen every time.. Me neither.
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"Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's [Simon] Staffans" ...
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Lewis Wallace: "In the campy new video, titled An Unexpected Briefing, a pointy-eared flight crew explains all the boring stuff — how to buckle your seatbelt, when to turn off your electronic devices, etc. — on a plane loaded with characters from J.R.R. Tolkien’s fantasy world."
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David Cornish: "Helmer Rian Johnson has released a free audio file that repeat viewers of his time-travel movie can take into theaters for added insight" ...
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![Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out of Everyone [Beta Invites] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/B30sZFGDv0rJ3J4T1VkP2Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Desdemona Bandini: "Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV" ...
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Leslie Horn: 'Come with me. I've got something to show you. A dark-haired woman clad in a long beaded dress said this to me as she whisked me away into the strange underworld of "Sleep No More."'
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Catherine Shoard: "Moviegoers today want more than a seat and a bucket of popcorn. They want an interactive experience – and Secret Cinema gives them just that" ...
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Brian Clark: "We only know about the world (or ourselves) because of our experiences, and we only understand those experiences when we craft a story to describe it to ourselves: this is the moment of meaning" ...
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Chuck Wendig: "I keep noodling on the idea of how you earn — not build, necessarily, but earn — your audience as a creative type. I’m not sure I have all (or any of) the answers, but here’s a good shot at it" ...
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![An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/uyb-_QOz24UJbS0GKSnxIjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Natan Edelsburg: "In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes."
The Digital Rocking Chair's insight:
Starz aims to reward Spartacus fans with a full-on transmedia experience ....
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![Maya Zuckerman on creating an immersive storyworld [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/jCGNKMEZkYuFnrHIxCcp2Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Maya Zuckerman: "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"
The Digital Rocking Chair's insight:
Designing the transmedia strategy for The Fifth Sacred Thing. Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds
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In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
The Digital Rocking Chair's insight:
The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling.
CounterIntelligence's curator insight,
December 14, 2012 10:23 AM
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.
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Prasad Thammineni: "So you launched an app. Does it launch into Angry Birds-level orbit or fall to the fifth screen of someone's smartphone, never to be tapped again? Five ways to keep users hooked" ...
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Scott Rigby & Richard Ryan: "Given the deep emotional engagement today’s games can elicit, it seems clear there are more meaningful motivational dynamics that lie at the heart of a player’s enjoyment. But what are they and how can we practically understand and measure them so we can build better experiences?" DRC: At the recent StoryWorld Conference, Rhonda Lowry of Turner Broadcasting mentioned Player Experience of Need Satisfaction (PENS) and its usefulness in measuring what motivates people. Here's an excellent article on the subject, if you'd like to know more.
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Jasper Visser: "To address the most important issue first: there is no such thing as digital storytelling. There’s only storytelling in the digital age, and frankly speaking this isn’t much different from storytelling in the age of hunters, gatherers, dinosaurs and ICQ" ...
ChelseyMarie's curator insight,
January 18, 2013 8:10 PM
What the video! It's amazing. Book Burn Pary!!! YESSS.
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Robert Echevarria: "Achieving longterm success in an online medium known for its short attention span is no small feat, but "The Guild," which is centered around the lives of a group of gamers involved in an MMORPG, is moving into its sixth season, which premieres on Day's YouTube channel Geek & Sundry on October 2nd" ...
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"For Red Arrow format developer [Omri] Marcus, TV audiences must now be truly engaged with shows; or shows will lose viewers" ...
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Fiona Milburn of Transmedia NZ looks at how Make My Movie used audience engagement and social media networks as a strategy for success.
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Chaunton: "If you’ve never heard of the Slender Man before it's probably worth warning you the one of the legends surrounding him (it?) is that the more attention you give him, the more real he becomes" ...
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Simon Staffans: "The Audience. Your task? To get them to turn around, pay attention and invest in your content!"
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How to convert an audience from observer to advocate for your cause.