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Will Chiropractic Help Vertigo?

Will Chiropractic Help Vertigo? | Health | Scoop.it
The chiropractic adjustment when applied specifically and accurately can remove these problems in the neck and resolve the vertigo. 
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Create an effective social media campaign to market your practice: Here’s how

Create an effective social media campaign to market your practice: Here’s how | Health | Scoop.it

Developing an effective social media marketing campaign can expand your practice to bring you more of the type of patient you want to treat. Although ObGyns are often not trained in marketing, we can bring our practices to the attention of women who need our services with a few simple processes.

The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”1 Social media is described as various forms of online and mobile electronic communication with user-generated content.2 Social media marketing is the application of traditional marketing strategies to a social media platform. Delivering an effective social media marketing campaign requires focused targeting of a particular community to match the needs of those patients with the value of services and products your practice provides.

By communicating and connecting with the spoken and unspoken needs and desires of potential patients, you will generate greater enthusiasm for your medical services. Social media marketing benefits include: accessibility, low cost, the ability to build brand recognition and social capital, and the availability of analytics that provide large amounts of data to measure the effectiveness of the campaign.3

Though social media is pervasive, the medical community has not rapidly embraced it for marketing.4,5 Creating a social media strategy, rather than randomly or impulsively posting on social media, allows for more effective marketing. The discussion here focuses on Facebook, which has 2 billion monthly users,6 but these strategies and tactics can be applied to any social media platform, including YouTube, Instagram, and Twitter.7

Use Facebook to create a business page

Your medical practice needs to have a Facebook account and a Facebook page, separate from your personal account. A business-related Facebook page is similar to a personal Facebook profile except that pages are designed for organizations, brands, businesses, and public figures to share photos, stories, and events with the public.

If you do not have a Facebook account, you can create a new account and profile at http://www.facebook.com. After creating a profile, click on the “create a Facebook page” link. Follow the instructions and select the page category you would like to create; most physicians would select the “Company,” “Organization,” or “Institution” category. Next, follow the instructions to complete the registration.8 Once your Facebook page is created, build an audience asking others to “like” your page. Start posting content and use hashtags in your posts to make them discoverable to others (ie, #fibroids #noscar #singlesitesurgery).9

 

Related article:
Using the Internet in your practice. Part 2: Generating new patients using social media

 

One benefit to having a practice-based Facebook page is the automated visible analytics that come with the page, which are not available for personal profiles. When you write a post or upload a photo or video, Facebook provides the demographics of those engaged with your posts plus analytics on that post, including the number of people who viewed the post, clicked on a photo, and viewed the video for more than 3 seconds.

 


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The future of healthcare: Bringing patient data to life

The future of healthcare: Bringing patient data to life | Health | Scoop.it
What's the future of health? We ask Vaughn Kauffman, head of PwC’s Health Services and New Entrants Advisory, for his prognosis of innovation in healthcare.
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News on Medicare Insurance, Healthy Living, Brain Health

News on Medicare Insurance, Healthy Living, Brain Health | Health | Scoop.it
Read the latest health news on Medicare, healthy living, conditions and treatments, and prescription drugs.
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Happiness, Wellness, Longevity and Spiritual Health

Happiness, Wellness, Longevity and Spiritual Health | Health | Scoop.it
What is the key to wellness, longevity and aging well? More on finding happiness, spiritual health.
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mHealth may have lots of money, but it still has a long way to go - There is no doubt that mHealth is going to happen, but where, how and when depends on integration of pharma, insurers and physici...

mHealth may have lots of money, but it still has a long way to go - There is no doubt that mHealth is going to happen, but where, how and when depends on integration of pharma, insurers and physici... | Health | Scoop.it

Studies indicate people with chronic conditions want to use mHealth devices at home for care management, but the devices and apps they’re trying are too complex or confusing. More than 100,000 (health) applications are now available in the leading app stores, and the assortment is constantly growing,” says a BAEK study that was discussed at the congress. But only a fraction of the programs are certified as medical products.Mobile health apps for smartphones and tablet computers are especially popular with young people. And demand is rising. There’s a caveat, though. An app can never replace a doctor – at best it can only supplement one, but the problem is that too many patients may be relying on apps that have not been medically tested. The other problem is that many mobile app developers are lax when it comes to data privacy. Users should be careful not to thoughtlessly share personal information.

Chronic Conditions…

A report from digital health analyst Parks Associates indicates 27 percent of those surveyed with a chronic condition want a mobile health device that tracks their condition – yet significant numbers also report that the devices they now have are too complicated to use or don’t work properly.

A lot of patients simply do not have a good grasp on health metrics – meaning they either don’t know what their current health metrics are, or they do not know what they should be, the survey noted. Plus, even when patients do know their numbers, it is not guaranteed that they understand what those numbers mean. To make sense of health metrics and chronic disease management, patients need support from their healthcare providers.

Accuracy Issues?

An independent study of 18 popular mHealth sensors used by people with diabetes finds that two-thirds aren’t meeting standards for accuracy, potentially putting those users at risk.

The analysis of 18 FDA-approved blood glucose monitoring systems (BGMSs) by the Diabetes Technology Society found that only six meters recorded blood glucose levels within 15 percent of mg/dl of the laboratory value in at least 95 percent of the tests. In layman’s terms, this means a person with diabetes can be confident that a blood glucose reading is accurate 19 times out of 20.

Compared with the traditional method of in-office visits, does self-monitoring of blood glucose (SMBG) via digital tools result in better health and wellness for people with non-insulin-treated type 2 diabetes?  In the case of a 450-person cohort studied at 15 primary care practices across the University of North Carolina, Chapel Hill health system, the answer was a flat “No.”

The patients were randomized into three different groups. Two groups were given the Telcare connected blood glucose monitor, with one of those groups simply checking in with the device and the other doing the same plus receiving “enhanced patient feedback” (in the form of automated, one-way messages delivered directly on the meter). The third group did not receive a device. After the patients were randomized into groups, their primary care clinicians worked with them to manage their conditions, with those whose patients were using the Telcare devices receiving a summary of the data via their electronic health records.

Researchers were measuring outcomes based on hemoglobin A1c levels and health-related quality of life. Over a year’s time, there were no significant differences in hemoglobin A1c levels nor health-related quality of life over all three groups.

“Incorporating technology into self-management activities has been touted as potentially transformative for patients, and to date some smaller studies support this notion. However, our findings do not,” the researchers wrote in an article published by the Journal of the American Medical Association.

Pharma may have the solution

Can you imagine a mHealth app developed by pharma that had been clinically tested to show that it provided both accurate data and improved patient outcomes? It would ne recommended by physicians and insurers alike and I’m sure widely adopted.  mHealth developers need to work closely with pharma R&D people yo better understand the clinical trial process.


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Do I Carry a Dangerous Amount of Belly Fat?

Do I Carry a Dangerous Amount of Belly Fat? | Health | Scoop.it
Visceral fat, which collects around the middle, is tied to a host of serious medical problems.

Via Peter Mellow
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Lyme Disease Symptoms - Children's Lyme Disease Network

Lyme Disease Symptoms - Children's Lyme Disease Network | Health | Scoop.it

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If You Stand For Too Long at Work, You Could Double Your Risk of Heart Disease

If You Stand For Too Long at Work, You Could Double Your Risk of Heart Disease | Health | Scoop.it
Yes, it's even worse than sitting all day—because standing for way too long can mean increased risk of heart disease.

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Wellness Is Sleep

Wellness Is Sleep | Health | Scoop.it
Getting no more than 1 hour of deep delta sleep (non-rem sleep) spread out throughout your 5 Stage sleep cycle can be the secret to looking youthful and revitalized?  Really! Rest assured a good night's sleep is wellness.   T h e   F i v e   S t a g e s  …

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Young People Who Take Opioids in Overabundance

Young People Who Take Opioids in Overabundance | Health | Scoop.it
Taking opiods drug addiction.Youngsters may get to be physically or mentally dependent on opioids and over the long haul, they will at present be the ones who will endure the earnest results of compulsion. Choosing to stop the exorbitant or addictive admission of opioids may be illuminating,... http://believetreatmentcenter.com/young-people-who-take-opioids-in-overabundance
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Enabling better healthcare with artificial intelligence

Enabling better healthcare with artificial intelligence | Health | Scoop.it
Are consumers and clinicians prepared for innovation?
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For Businesses, Small Steps Can Have a Big Impact on Community Health - Corporate Wellness Magazine

For Businesses, Small Steps Can Have a Big Impact on Community Health - Corporate Wellness Magazine | Health | Scoop.it
The population of the United States is changing rapidly. We’re older and more diverse than we’ve ever been, and we’re not going back anytime soon. As the face of the country changes, it’s becoming increasingly clear that old approaches to wellness are no longer sufficient. As we change, so must our approach to public health. At the same time, we have access to more information than ever about our health and our daily habits. With Fitbits, smart watches, and other fitness-tracking gadgets strapped to our bodies, we can quantify, gamify, track, and broadcast the tiniest details of our health habits. [...]
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Curious About the Ayurvedic Diet? Here's the Full Rundown

Curious About the Ayurvedic Diet? Here's the Full Rundown | Health | Scoop.it
One thing you learn early on as you're nailing down your personal health and fitness routine is that whatever diet worked for your best friend or mum might not
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New eye-tracking technique may help diagnose ADHD: study

New eye-tracking technique may help diagnose ADHD: study | Health | Scoop.it
Emerging evidence shows that small involuntary eye movements are shedding light on the hidden workings of mental processes like attention and anticipation, cognitive processes that are often impaired in individuals with Attention-deficit/hyperactivity disorder.

Via American Institute Health Care Professionals
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One vaccine injection could carry many doses

One vaccine injection could carry many doses | Health | Scoop.it
MIT engineers have invented a new 3-D fabrication method that can generate a novel type of drug-carrying particle that could allow multiple doses of a drug or vaccine to be delivered over an extended time period with just one injection.
The new microparticles resemble tiny coffee cups that can be filled with a drug or vaccine and then sealed with a lid. The particles are made of a biocompatible, FDA-approved polymer that can be designed to degrade at specific times, spilling out the contents of the “cup.”

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To treat back pain, look to the brain not the spine – Cathryn Jakobson Ramin | Aeon Essays

To treat back pain, look to the brain not the spine – Cathryn Jakobson Ramin | Aeon Essays | Health | Scoop.it
Fixing chronic back pain is possible only when patients understand how much it is produced by the brain, not the spine

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Bill Gates thinks an infectious disease outbreak could kill 30 million people at some point in the next decade — here’s how worried you should be

Bill Gates thinks an infectious disease outbreak could kill 30 million people at some point in the next decade — here’s how worried you should be | Health | Scoop.it
One of the biggest threats out there is still one of the oldest: infectious disease, either natural or human-made.

Via Enzo Calamo
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The Lighter Side of Spirituality

The Lighter Side of Spirituality | Health | Scoop.it

When we lose our sense of humor we have gone unconscious

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Body 1 Fitness » Ayurvedic Medicine System

Body 1 Fitness » Ayurvedic Medicine System | Health | Scoop.it
Ayurveda medicine is a very comprehensive medicine system that is more that 5,000 years old, that is based on a holistic medicine approach that has its roots in Vedic Culture. Inside the word Ayurveda you will see the word ...
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